Tonic Design partners to give Keynote Lecture at the 2015 CSI Memphis BUILD/IT Show

Lecture Poster
April 04, 2015 (Raleigh, NC) –tonic design | tonic construction, a design-build firm, is pleased to announce that principles Katherine Hogan, AIA and Vincent Petrarca, will give the Keynote Lecture at the 2015 CSI Memphis BUILD/IT Show on Thursday, April 9th at 4:00 p.m. at Minglewood Hall in Memphis, TN.
The lecture, entitled “Working Backwards,” will highlight their hybrid model of professional practice – construction-led-design. Through an overview of their past and future projects, Hogan and Petrarca will describe their values and practice methodology and how it has shaped their approach to architecture.
With the flexibility to take on the role of designer or general contractor or both, Tonic’s knowledge of construction and design is a valuable editing device for the work they produce, and it increases the scope of their influence on the final product. As a methodology, Tonic embraces the influence of construction on design, and design on construction as the fundamental premise that defines our work, while aspiring to the highest level of craft.
The BUILD/IT show is comprised of panelist, speakers and more than 53 design and construction vendors showcasing the latest building products. Hogan says, “We are looking forward to presenting our work and our practice methodology at a conference focused on the construction industry, but also attended by architects. We value being part of the discussion about both construction and architecture and learning from the other participants.”
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About tonic design | tonic construction:
tonic design | tonic construction is an award-winning design-build firm in Raleigh, NC. As two separate but interacting companies, tonic design | tonic construction has the flexibility to take on the role of architect or general contractor, or to collaborate together as a design-build firm. Principals Katherine Hogan and Vincent Petrarca were named 2013’s “Rising Stars” by Residential Architect magazine. Their projects have been featured in many national publications, including Architectural RecordResidential Architect, DwellCustom Home, Inform magazine, and Metal Magazine. For more information visit